Image for illustration purposes only. Actual item condition varies.
The Focus Group Research Handbook
$6.00
Available in storeIn stock now - this copy by Holly Edmunds, American Marketing Association is on our shelves in Wynnum, waiting for you. Come say hello and take it home today - we’re at 1/140 Bay Terrace, Wynnum.
| Condition | Good |
|---|---|
| ISBN | 9780658002489 |
| Publisher | NTC/Contemporary Publishing Company |
| Published | 1999-01-01 |
| Genre | Business |
Description
Ideal for the professional requiring a focus group study and needing a contract with a market research vendor, this book explains the focus group research process, aids in developing focus group objectives and interprets the results of the study.
