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$8.00
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| Condition | Good |
|---|---|
| ISBN | 9781422177808 |
| Publisher | Harvard Business Press |
| Published | 2009-01-01 |
| Genre | Business |
Description
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
