Cover of Event Marketing

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Event Marketing

How to Successfully Promote Events, Festivals, Conventions, and Expositions

by Leonard H. Hoyle

$6.00

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ConditionFair
ISBN9780471401797
PublisherWiley
Published2002-05-23
GenreBusiness

Description

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.