Image for illustration purposes only. Actual item condition varies.
$7.00
Available in storeIn stock now - this copy by Jean-Marie Dru is on our shelves in Wynnum, waiting for you. Come say hello and take it home today - we’re at 1/140 Bay Terrace, Wynnum.
| Condition | Fair |
|---|---|
| ISBN | 9780471165651 |
| Publisher | Wiley-Interscience |
| Published | 1996-10-21 |
| Genre | Business |
Description
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.
